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物販キャラクターグッズ事業・2022年2月度幕張メッセ出店してきました。 | 中国輸入・タイ輸入・タイ仕入れ・物販コンサルティング・集客コンサルティング・中国ガイド・中国買付代行・中国・タイ仕入ツアー|コチャー株式会社
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展示会出店
物販キャラクターグッズ事業・2022年2月度幕張メッセ出店してきました。
現在弊社で水面下で動いているキャラクターグッズ事業ですが
2022年2月度の幕張メッセで行われたワンダーフェスティバルに出店してきました。
もう既に次回開催の7月度への出店なども決まりまだ発売開始前ですがこの出店の際に
商品のサンプルのお披露目を行ってみたら結構な反響で是非欲しいと言う方が多かったのと
友達にプレゼントしたいので3個買えませんか?とか
価格帯もどれぐらいなら買いますか?との問いに1万円~2万円の間なら買いますと
こちらの想定金額内の返答などもらっていますので発売になれば期待できるかなと思います。
私の中国輸入物販はただアマゾンや楽天で売るのではなく
ライセンス契約をして大手の販路で売るという形に一部は進化を遂げています。
この商品などは広州交易会(広州の展示会)で捜して今の形に持っていき
中国の工場で生産させて国内で売るほかアジアライセンスも持っていますので
アジアでも販売して行きます。
中輸輸入からはいり貿易や商品製作の方法など覚えた後はネットで売る以外に
色々な展開方法が存在します。
そういう発展が出来るので輸入物販は面白いお仕事だと思いますよ。
今回の商品はツイッターやインスタなど100万人を超えるフォロワーを持つ商品で
その公式サイトとツイッターなどで告知してもらえますので発売されると大体限定個数1000~2000ほどは
5分で売れるという人気の商品でそういう市場なのでシッカリ企画して運営していこうと思います。
ちなみにこの時、イベント出店した商品の発売日が決まりました。
2022年6月18日発売 大手さんの公式サイトと公式ツイッターなどで告知されます。
物販はアマゾンや楽天で売る以外にもそういう販路もあるという事です。
やり方は無限大ですね。
さて今回出展は監修中の商品お披露目をかねて出店しました。
大手さんの画像をお借りして展示していましたので
結構目立ったらしく、少し離れた所から見つけて駆け寄ってくるお客様などもいました。
大手キャラクターのライセンスグッズですのでその作品のコスプレとかしている方などもいて
大いに盛り上がり撮影などしていきました。
まだ発売前なので商品は公に出来ませんがこのお客様の反応を見る限り発売と同時に飛ぶように売れそうです。
今回の出展はこの商品を共同で扱っている会社と一緒に出店しました。
本当はこのイベントまでに商品間に合わせたかったのですが間に合わなかったので商品販売は出来ませんでしたが
販売すればこの日にでも相当な数が出たと思います。
中々夢のある商品で今後楽しみです。
今回の出店ですがコロナの影響で直前になり何社かの大手さんが出店を取りやめてしまうと言うことが置きましたので
会場は結構ガラガラで隙間があり、そんな中急遽、飲食ブースと、手作り工作のブースを作ったんでしょうね。
急ごしらえで会場を埋めている感が満載の会場で
コスプレーヤーの撮影ブースとかが急遽作られたようでしたが
そこもガラガラな感じでちょっと寂しいイベントでしたが手ごたえは十分得ましたので参加してよかったなと思います。
今回のブースは9m×3mという少し大きめのブースで出店してそして
コスプレーヤーさん雇って店舗で撮影会などしながら展開させてもらいました。
私もこの世界全然明るくないので右も左も分からないまま出店したのですが凄い熱気なんですね。
そして、協力してもらったコスプレーヤーさんに既にファンが着いているようでそのファンなどが
カメラから片手に来場して写真を撮っていきました。
なんとも不思議な世界でしたが知らない世界だからこそ色々新鮮で楽しめました。
私もまさかこの市場を狙って商売するとも思っていませんでしたが、今色々な大手が
様々なキャラクターや漫画などどコラボしているので昔と比べて
メジャー化してるんだろうなと会場を歩きながら感じました。
今回会場設営に大手商品の背景は業者を入れて背景の垂れ幕を作ったのですが
相見積もりで何社か頂きましたが
一番安い会社が18万円
一番高いところが60万円でした。
当然一番安い会社に決めて設置してもらいましたがもろもろの対応なども
含めて大満足でしたのでよかったです。
何で同じ内容なのにこれほどの差が出るのか不思議な世界です。
会場設営とか頼まれる人がいたら必ず何社かから相見積もり取った上で
取引決めたほうが良いですよ。
今回の私たちのブースはワンダーフェスティバル取材の海洋堂さんの
ブースの斜め前ぐらいのブースでした。
私たちのブースは商品の展示しか行っていませんでしたので
人はそんなでもなかったですが(それでも200人近い人は来場いただきました)
主催の海洋堂さんのブースはくじを販売してたらしくOPENから
100人を超える行列が延々と出来て最後にくじが売り切れる午後3時ぐらいまで
人の列が絶えることなく並び続けていましたので1日で幾ら売れたんでしょうね。
2000円で一人何個もくじ買っていたそうですので凄い売上でしたでしょうね。
あのように売れたら良いなと夢を見ながら次回は販売できる商品用意して参加したいと思います。
会場の様子は下記のような感じ
入場規制などがあり、直前で大手が出店取りやめたなどのニュースが入りながらですが
2020年よりは参加された人の人数も少なかったようですがそれでも多くの方にお越しいただけました。
殆ど知らない世界でしたが入り込んだら入り込んだで
それなりに楽しめました。
最後にととろがいたので記念撮影を
今度は6月18日の発売の様子などをUPさせていただきますね。
また7月23日開催のワンフェスにも出店する事になりました。
今度は現物の即売かねて行ってきますので幾ら売れるか楽しみですね。
ではまた。
中国輸入・中国仕入れ、タイ輸入、タイ仕入れ。ビジネス構築のコンサルやプロデュース業を行う。最大で月に70名のコンサルを10年ほど続ける。物販商品以外に、食品や薬事、認可商品などの扱いも可能。本格的なものだと海外のお店ごと輸入して国内でチェーン展開なども別事業で行う本格的な輸入業者。副業から企業まで幅広く対応して指導を行う
数々のビジネスを成功させてきた桑原浩二が輸入ビジネスに留まらず原理原則を踏まえたビジネスの構築方法・集客方法を紹介しています。
すぐに定員になってしまうセミナー情報や勉強会・ツアー情報・会員情報などもいち早く告知させていただきます。興味のある方は下記から無料登録
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売り方ためたら売上爆上げ!!
修正が必要な3つの基礎と7つの原則
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無料レポート 売り方マーケティング「7つの間違い」
物販戦略を組みたい方の為のセドリとも転売とも違う
大手の使う商品戦略の考え方 マーケティングを手放したとき真の成長戦略が始まる。 一般では言われていない売上げを急成長させる
本当の成長戦略詳しく知りたい人は下記から 無料レポート 売り方マーケティング「7つの間違い」をダウンロード
無料レポート 「99%の人が知らない売れる商品の探し方」
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「99%の人が知らない売れる商品の探し方」
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